Don’t Be a Sucker: Making Grants Feel Easy (and Fun)
When Growology approached us to create expo materials, the brief was clear: make grants feel accessible, appealing — and most importantly, easy. With millions in funding available to those who know how to navigate the system, our challenge was to cut through the overwhelm and spotlight Growology’s value in a fun, memorable way.
Enter our concept: “Don’t be a sucker.”
Playful. Eye-catching. And perfectly tied to their expo giveaway — branded, colourful lollipops.
We developed a cohesive visual campaign that positioned Growology as the go-to guide for grant success, using vibrant design and strategic messaging to draw people in and spark conversations.
What we created:
- Custom swing tags for the branded lollipops
- Informative, high-impact flyers
- Bold retractable banners for visual cut-through
- Eye-catching print and digital advertisements
The result? A bright, engaging booth presence that not only drew attention — but clearly communicated the ease of working with Growology.
Because when it comes to accessing funding…
You don’t need to be a sucker.
You just need the right partner.
