A Brand That Breaks the Mould
From Security CEO to Sought-After Speaker — This Is Personal Branding, Reinvented
Gina Field isn’t your typical businesswoman — and that’s exactly the point.
As the powerhouse behind Nepean Regional Security, Gina has spent over two decades thriving in a male-dominated industry, building a reputation that’s equal parts fearless, fun, and fiercely authentic.
Having worked with Gina for over 20 years, it was an honour to now help her step into the spotlight with a personal brand as bold and dynamic as she is.
During our Brand Personality strategy session, Gina emerged as the ultimate hybrid: The Entertainer meets The Rebel. The result? A brand that’s vibrant, daring, and unmistakably Gina — a self-proclaimed misfit millionaire with a message that matters.
What we created:
- A logo that’s sharp, stylish, and unmistakably her
- A colour palette that’s playful, loud, and breaks the “corporate” mould
- Business card + email signature designs that carry her energy
- A dynamic, personality-led website interface
- Art direction for a custom photoshoot that captured her essence
- Strategic guidance for her personal brand videoA full style guide to ensure every platform speaks with her voice
This brand isn’t quiet.
It doesn’t follow the rules.
It takes up space — and invites others to do the same.
Take a look at her site and meet the contradiction the industry didn’t see coming.
