Branding | Graphic Design | Social Media | Website Design
The Creative Fringe is a dynamic co-working space that has been a trailblazer in bringing the power of collaborative working to Penrith, NSW. Their mission is to inspire, amaze, and push the boundaries of conventional thinking, fostering a community where creativity thrives, and collaboration unlocks untapped potential.
To position The Creative Fringe as Western Sydney’s home for world-class creatives, we developed a brand strategy anchored in The Explorer Brand Personality — reflecting independence, self-direction and the pursuit of freedom. The design approach embraced a vibrant, multi-coloured palette, symbolising the diverse facets of the creative industry coming together as one.
Beyond visual branding, our strategy extended to a powerful online presence — from a multi-platform social media approach across Instagram, Facebook, Twitter, Pinterest and YouTube, to a consistent fortnightly EDM, all driving engagement back to the website.
We created:
- Brand strategy and personality discovery
- Logo design and visual identity
- Website design and development
- Social media strategy and creative assets
- Fortnightly EDM design and templates
