A Brand Built for Action
From Overlooked to Unstoppable — This is the Power of Strategic Branding
Tekmatix is a female-founded Australian software platform designed to make creating and selling online courses easy, affordable, and accessible. But before their rebrand, their identity was sending the wrong message — hard-edged, overly masculine, and disconnected from the very audience they were built to serve.
They had the features. They had the price point.
What they didn’t have was a brand people could connect with.
That changed the moment we uncovered Tekmatix’s true identity: The Hero.
This brand was always meant to empower — to champion its users, to simplify the complex, and to give creators the tools they need to rise. Our job was to shape a bold, vibrant brand identity that reflected that mission and made Tekmatix magnetic.
What we created:
- A confident logo and bold-but-approachable font system
- A vibrant colour palette that commands attention and inspires trust
- Business card, email signature, and pull-up banner design
- A user-focused website interface (UX + UI)
- Flyers, social tiles, and cohesive branded collateral
- A full brand style guide for consistent rollout
Founder Sarah Cordiner said it best:
“I just loooovvveeee my brand! You’ve built us a brand we can truly be proud of. Thank you so much!”
— Sarah Cordiner, Founder & CEO
Strong. Purposeful. Empowering.
That’s Tekmatix. That’s The Hero.
