From Uncertain to Unforgettable: Branding a Clinic That Cares
When 138 Cosmetics first came to Beyond the Logo, they weren’t quite sure what branding could do for them. They offered exceptional cosmetic injectables, but hadn’t yet discovered how to make their business feel as good as it performs.
That’s where our Brand Personalities system worked its magic.
After a deep-dive strategy session, we uncovered that 138 Cosmetics is The Neighbour personality – grounded, honest, and genuinely warm. This brand isn’t about impossible perfection or Instagram filters. It’s about helping real people feel like their best selves. No pressure. No pretense.
With both male and female clients, we chose a modern, inclusive colour palette featuring navy and peach, paired with accessible, friendly typefaces to reflect their down-to-earth nature.
What we created:
- Brand Personality Discovery (The Neighbour)
- Brand strategy + full identity
- Logo design and style guide
- Business card design and print
- Editable Word document letterhead
- Custom email signature
- Website interface design
“Omg I’m blown away. It literally bought tears of happiness to my eyes. You are amazing. Absolutely love it xx”
— Melissa Stewart, Founder
138 Cosmetics now has a brand that feels like a warm welcome –
not a sales pitch.
