Branding | Graphic Design | Website Design
Mind Challenge is flipping traditional education on its head. Frustrated with the outdated, impersonal and rigid structure of mainstream tertiary institutions, they decided to rewrite the rules – and write their own playbook.
Founded by Claire Clifford, Mind Challenge is a learner-centred training and coaching business that delivers meaningful, flexible and personalised education. It’s training for real life – not just the textbooks.
Their approach includes:
- A dedicated personal mentor for every learner
- Flexible delivery options (face-to-face, online or blended)
- Hands-on work experience that builds real-world connections
- A recognition of prior learning (RPL) program
- Training that integrates with both work and life
We quickly discovered that Mind Challenge is The Rebel Brand Personality – driven by a mission to shake up the status quo and challenge conventional pathways to success. From the bold design to a standout website experience, we made sure the brand would turn heads and raise eyebrows (in all the right ways).
What we created:
- Brand Personality discovery
- Logo design
- Visual branding + style elements
- Website design + interface
“WRD have always been great to work with and supported the growth of my business Mind Challenge! My questions have always been answered professionally and promptly and my requests have been followed up with a smile and encouragement! Highly recommend WRD for all things BRANDING!”
– Claire Clifford, Founder
