Signage | Branding | Graphic Design | Brand Strategy
WIMSA (Women in Maritime and Shipbuilding Australia) is an organisation dedicated to elevating the visibility, influence, and opportunities for women in maritime and shipbuilding industries. They approached us to create a brand that would inspire connection, transformation, and empowerment in an industry that has traditionally been male-dominated.
Through the Brand Personalities process, we uncovered The Magician as their perfect fit — a personality that speaks to transformation, vision, and the ability to turn possibilities into reality. This became the foundation for a visual identity that is both professional and inspiring, creating a sense of unity and purpose for members and stakeholders.
We created:
- Brand Personality Discovery
- Logo and style guide
- Business card design
- Letterhead and email signature design
- Retractable banner design
- Signage for events and exhibitions
